Are you curious about a one-year delay? I explained it in my first income report.
On February 1, 2014, I was very carefully checking the promo stats after 10 a.m., so after midnight in the USA.
Wow, my book landed in #100 free books on the whole Amazon, #84 to be exact 😉
The last day of the promo was good. I got over 2,000 downloads. There were almost 4,000 put together for the whole promo period.
I was apprehensive. It was four times better than any of my previous promos so I could expect sales four times bigger. Something like… 250 sales a month of this book! And it was my first book I priced at $3; the first book to earn 70% of the price. Even with 30% tax withholding it meant a few hundred bucks, which equaled to about 15% of my salary from the single book!!!
I could not resist to check my sales later on.
By three p.m., (so it was still an early morning in the USA) I already sold seven copies!
I was like:
I knew intellectually that the process [of the free promo] works well; other authors confirm that all the time, but it is different to actually experience it!
(that’s the actual entry from my Progress Journal)
I earned 20% of my January’s royalties from a single book in the single day. I went bonkers.
The next day was even more shocking. I sold 59 copies of Master Your Time in one day plus an additional 15 copies of my other books. I earned 3.7% of my salary in one day…
I painstakingly tracked my sales in February. The zero sale days became the thing of the past. Master Your Time In 10 Minutes a Day stayed on the first page of the Business -> Time Management bestseller category for the whole month.
I worked a few days on the monster post describing Master Your Time launch in the vivid details. I shared it with a few authors’ communities and got some positive feedback.
Starting with that post, I proofread all of new content on Expand Beyond Yourself. I just went to Fiverr and hired some proofreaders for that job. It was some trial and error, but (unlike with cover designers) I was very satisfied with their job. Even an average native speaker could find numerous mistakes in my posts and when I finally found the pro-editor, I spent at least $50 in coming months going through my old content.
I also decided to re-do all of my book descriptions. I hadn’t even proofread them prior to Master Your Time launch. Chris Bell who helped me with the launch rewrote the descriptions for $120.
With my sales skyrocketing, I felt confident enough to invest more in my business. It was a very wise move. On February 28, I noted in my journal:
“I replied to a few comments on my blog. It stops to be a ghost town. People actually read and comment my stuff. What a pleasant turnaround.”
February 2014 wasn’t all honey and sugar. At the beginning of the moth, in the last possible moment my guest post for Firepole Marketing was rejected. I was optimistic related to this endeavor. Their negative feedback undercut my confidence about my next book project and discouraged me completely. I put the started draft (about 7,000 words) in the back burner. I started writing a book about overcoming shyness instead.
I also noticed that TOC in my books on Kindle is not integrated properly with the Kindle app. I spent long hours to fix that issue. Well, in February I wasted many hours because I was able to fix this issue only after a few months.
I made a free promo of my parenting book because it was doing poor. The promo didn’t go very well. I spent a lot of money on improving book description and marketing, but I gave away just under 500 copies and it helped the sales only temporarily.
The Income Report Breakdown
Income: 8.79 euros, (about $11.51).
December’s royalties have arrived (minus a part which was sent at the last day of February).
$19, Aweber services (aff. link).
$20, marketing services for parenting book.
$120, book descriptions of my old books.
$10, proofreading my blog posts.
Net result: -$157,49
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